Honor will host an event at MWC in Barcelona next month. Scheduled for Sunday, March 2, at 16:30 local time, it will see the launch of the Honor Alpha Plan – a new corporate vision encompassing the company’s AI-enabled products and innovations.
According to Honor, the term Alpha carries rich meanings across different domains. It is a symbol of pioneering spirit, signifies peak performance and excellence, embodies core strength and is a fundamental driving force.
Also, while in markets, beta means steady market-following returns, Alpha is a symbol that “surpasses benchmarks through active innovation and strategic foresight.”
Honor stated that it recognizes itself and the term Alpha aligns with the vision and mission. The company sees itself as a trailblazer in the industry, committed to excellence and a key player in the AI device ecosystem.
The press message went into overdrive with marketing terms, and the reality is it lacked any details about any particular product releases. Odds are we won’t be seeing any phones at the event, but IoT products may make an appearance.
